Project Lotus Elise Part 1 - A proper introduction to the marque. 

By Wes Dumalski

ACBC -- These letters adorn the hood of every Lotus offered for sale worldwide.... These letters are an homage to Anthony Colin Bruce Chapman, the British Designer who founded Lotus Cars. Often times when people talk about car design they rarely speak of company ideology as designs of modern day production cars tend to include a series of compromises in performance for the sake of civility and creature comforts. The lack thereof is precisely what drew us to the Lotus marque. Quite simply the original founder's innovative and influential designs in the motor sports world are in place on every car Lotus produces.    Enter Project Elise.