Industry Job Opening - Whiteline Marketing Manager

Industry Job Opening - Whiteline 

Automotive Aftermarket Marketing Manager

Whiteline is actively seeking a Marketing Manager to be based out of their Orange County sales office that will report to the Sales Manager. This position will play a critical role in meeting the Company’s significant sales growth initiative.

Job Description

Below is a list of tasks this position is required to facilitate:

• Broaden the recognition and appeal of the Company’s established brand beyond strong core markets.
• Embrace sales support role, learn sales processes, support field sales and marketing initiatives, and coordinate CRM administration.
• Work closely with the foreign based Global Marketing Director to ensure consistency and economies.
• Manage and coordinate trade show and other events.
• Manage outside social media agencies including; company Facebook, Google+, YouTube and Twitter.
• Create and manage an annual on-line event calendar.
• Coordinate market research efforts in support of developing strategic growth targets
• Manage performance against the Advertising and Promotion budget
• Manage the Company’s Distributor Coop Advertising Program
• Prepare and negotiate advertising and promotion programs within senior management approved guidelines
• Develop sales literature and catalogues
• Assist Sales Manager in preparation of Annual Sales Plan and periodic forecast updates.
• Analyze sales history and competitor information; prepare reports for the sales team that highlight growth opportunities
• Maintain ongoing revisions to the Company’s comprehensive parts database
• Oversee administration and ongoing development of the Company’s website
• Attend some trade shows and customer meetings as requested which may require overnight stays

Requirements below are a list of requirements/qualifications necessary to be considered for this position.

• Broad knowledge of the automotive aftermarket and application of the Company’s products. Suspension experience a plus.
• Prior experience in a similar position.
• The position requires excellent communication, writing, and computer skills. Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and the Internet are also required.
• Some proficiency with Photoshop and Coral Draw knowledge preferred.
• Experience with creating and proofing ads.
• Team player. Ability to work closely with all levels in the organization.
• Able to negotiate successful deals.
• Able to work with minimal supervision, in a fast-paced environment.
• Acute financial and business acumen – understands all aspects of sales and profitability.
• Strong work ethic.
• Ability to think and write clearly and to present your ideas succinctly to others.
• Ability to solve problems and must be able to maintain a variety of task projects, and switch projects as needed.

Education

• B.S./B.A. degree, or Associates degree with significant work experience

For more information or to apply contact:

sales @ whitelineus . com