posted on May 10, 2012 00:16
Company Profile: AMS Performance
By Wes Dumalski
Additional images courtesy of AMS Performance
AMS Performance... No we are not talking about the knock off CDM version we are talking about the original Automotosport hailing from Chicago Illinois. Truth be told I spent some time at the AMS shop last November and began working on this article. It should have been before your eyes long ago, I should have been able to belt out a piece regaling you with their amazing Records in the drag racing, power output, and time attack worlds. I should have been touting their accomplishments in the EVO and GTR worlds. SHOULD is the operative word here. The reality was that I didn't want to write THAT article. Hell every AMS article talks about their accomplishments from 8 Second Evo's and GTR's, to one of the most dominant time attack cars in US history. And while those are the things that AMS is best known for NONE of them would be possible without a key ingredient. That's right I am going to brush those things aside and focus on what makes AMS tick.... PEOPLE
|The wall of the AMS lunch room and inspiration for this article, success and MS Word... Werd!
When you spend time at AMS you will notice that things run like the well oiled machines that they turn out. There is no sense of chaos, everything has its place and order, and everyone LOVES what they do. The front entrance and hallway leading to the shop are littered with trophies, framed magazine features from nearly every automotive magazine ever published, and accolades of every type. Talking about AMS is clearly nothing new but covering what makes them tick appears to be. As a writer we are always looking for editorial content and I fully expected to be chocked full of performance related material after leaving AMS however after viewing ONE sign in the AMS lunch room I left with a completely different subject to write about. The sign was nothing fancy... Clearly someone spent about 47 seconds to whip up an MS word doc., laminate it, and paste it to the wall.... It said "Our Goal. Make AMS a career for everyone here!"
|Yep, you're reading that right. The FIRST AMS magazine feature.
Automotosports (hereinafter referred to as AMS) was started in 2001 and contrary to popular belief they did NOT get their start with the 4G63 motor... No actually they began by designing a cam for the now defunct 2.3 Turbo Ford motor. This motor was found in the Merkur XR4Ti and the Ford SVO and the AMS cam was the bumpstick to have, their first magazine feature came not in an import rag as one might expect but rather in the August 2001 issue of "Muscle Mustangs and Fast Fords". After the demise of this motor and platform AMS founder Martin Musial turned to his Mitsubishi Galant VR4 in search of power. A Mechanical Engineer by trade he began exploring the 4G63 and one could almost say the writing was on the wall. Martin and his friend Arne Toman made it official by making AMS their one and only day job.
|Arne Toman and Martin Musial. Nice guys and I even agree with their political choices!
They began with the help of fabricator Tim Salefski by offering well engineered parts for the VR4 such as front mount intercoolers and turbo upgrades. Over the next couple of years AMS continued to grow in size, sure they were selling parts to achieve this growth, but it is time to remember again the point of this article. The people, that's right, PEOPLE produce and sell parts and the AMS mindset was to sell the best parts available PERIOD. With this growth came the tools necessary to fabricate and engineer cutting edge go fast items. Larger facilities, dynamometers, better fabrication equipment, they were investing money where it needed to go, PRODUCT DEVELOPMENT!
|Common sense abounds at AMS. From the Ron Paul sticker on the front door to the homemade coupler checker.
Posted in: Magazine
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Thursday, May 10, 2012 8:37 AM
Wow wes, thank you so much. That last pic got me all worked up. Thank you so much Wes for writing this and for stopping by to visit us. Our door is always open for you :)
Thursday, May 10, 2012 11:22 AM
two typos on the first page alone... do you not spell check your work?
in other news good article.
Thursday, May 10, 2012 11:52 AM
WOW! What a terrible post!
AMS Performance is truly a great company with some of the greatest and most talented people in the industry, however This article ( if that is what you want to call it) is jest hands down the worst piece of editorial I have ever seen on MotoIQ. I am truly disappointed.
To be honest I stopped reading after the second paragraph as it was just too painful. You didn't even spell check your work and than you go on to calling people unqualified!
Just bad all around.
Thursday, May 10, 2012 12:34 PM
Mr. T and rickyboobie: I pity the foo that don't use spell check! Fixed for your enjoyment.
Thursday, May 10, 2012 1:18 PM
Wes, I kinda have to agree with the above statements.
A for effort in the article. I love the company, what they make, their involvement in the industry, but the way this article was written sounds very Speedhunters-ish, which is not my cup of tea. But to each his own I guess.
Anyway, here are some pics I took while visiting AMS few years ago:
Thursday, May 10, 2012 1:24 PM
did you stop editing after the first page?
Thursday, May 10, 2012 2:07 PM
Spell check, schmell check. Thanks for fixing it. Hopefully the spelling was not so horrible that you cuold not read the article. Honestly I was a Spelling Bee winner in school so fact is I KNOW HOW to spell quite well, but when you are working a regular job with insane hours and writing this stuff at 3AM I cannot and willnot promise it will EVER be mistake free.
If you stopped reading after the second paragraph did you at least do the picture version for the rest of the article? You apparently made it to the second page based on the picture comment. Honestly I believe some of your critique is more politically than gramaticlaly motivated. If that's the case then I understand. But come out and disagree with that portion.
In addition if you did NOT finish reading the article how can you pass such judgment? I will also offer that if you have ever read any of my other crap I am the FIRST person to tell you I am not qualified! I never claimed to be. Are you qualified to pass such judgment?
Honestly I don't really care about a spelling error. Personally it is not something that bothers me in my or other people's writing and I kinda don't understand why people on the internet have such a boner for pointing it out... But I am willing to accept it because I enjoy writing and putting my work in the public's eye.
I will close by saying that if you have ever met me in person I write the way that I speak. I am the same way in words as I am live and I wil not alter that. I do understand that the literary choices that I make may not be to everyone's taste and they may buck popular writing guidelines, alas I do not really care. I will not change the way I do things for others approval as I do this for me and because I enjoy it.
And for crying out loud if you are going to hate my article, crap, poop, piece of shit, et al PLEASE be sure to click on EVERY page and hate each one.
Thursday, May 10, 2012 3:01 PM
Rofl at spelling. I agree, why do people on the net have such a boner on spelling. I would be a bit embarrassed that AMS is proud to have this article written and then you guys are going off on a tangent. I thought it was a great article. thank you!
Thursday, May 10, 2012 3:52 PM
a journalist who doesn't give a shit about errors in his writing is like a chef that doesn't care if their food tastes good.
If you think this is the same as a bunch of idiots on a forum attacking a poster for the incorrect use of there/their/they're, you are a moron.
Considering the level of technical knowledge that is poured into the majority of the articles on this blog I personally would be pretty embarrassed about posting an article you had months to work on and is the same quality a high school student might turn in as a first draft.
Thursday, May 10, 2012 4:32 PM
Ron Paul is common sense? What does that have to do with cars?
Thursday, May 10, 2012 5:46 PM
Wow, people need to chill. Its a spelling mistake. Get over it. This is a FREE website, with FREE content, that we all get to read and enjoy. If there are a few articles that you don't enjoy, deal with it! Lol. I enjoyed it. Content at MotoIQ is better than any printed magazine (which have full time editors and STILL have spelling/content errors), and again, this is FREE!!!!
Thursday, May 10, 2012 9:28 PM
Probably best to leave politics out of it. People can't handle reading things they disagree with.
Thursday, May 10, 2012 10:44 PM
Agree on leaving politics out, but this was a story about AMS and the PEOPLE behind the company. If you have been to their shop the political references may have resonated a little more. ALAS people appear to be reduced to name calling and bashing if they disagree. I wonder if it would have faced the same criticism sans political references?
Initially you said the good news was you liked the article? Now because I don't care about spell check I am a moron and it sucks? Either way thanks for taking enough interest to read it and post, for better or worse.
Do you guys unsubscribe from magazines you pay for if they make a spelling mistake? Do you write letters and bash them if you disagree? Seriously this is childish. And Mr T. I DO think this is EXACTLY like some computer jockey sitting behind his screen trying to feel better about his or her self in correcting others on their and they're so there. I see this sort of behavior in my day job all the time and it is laughable at best. Sometimes people just need to feel right or better by belittling other persons or their work.
In addition we do proof read here and we do have people people that copy edit. In this case the article was posted, to have fresh content that we strive to achieve on a daily basis, prior to being completely copy edited. If you go back and review the text now perhaps there will be less offensive spelling errors and you just might like it now. And if not, there will be more FREE content tomorrow and perhaps you will like that better.
Friday, May 11, 2012 12:25 AM
I am a journalist among other things and I don't give a f*** about spelling or the people who think I am stupid or get joy in one upping me because of it.
I do care about technical errors in my writing though.
Friday, May 11, 2012 1:04 AM
I enjoyed reading the article and like seeing shop write ups that are more than just about one car.
It would have been cool to know just a bit more about the people who make up AMS. Such as how they got to where they are, what is their "real" daily driver and the favorite thing their shop has done.
Thanks for putting the time in and writing the editorial.
Friday, May 11, 2012 1:18 AM
Wes - I enjoyed the article for various reasons, so please forget about the horrible chef analogies and get us some updates on the Lotus! :-p
Mike - I was suprised you didn't call Wes out on the Top Shop Challenge claim. I thought Motoiq wrote the article on true comparative analysis showing that in fact BISI won when looking at all data!?
Friday, May 11, 2012 1:45 AM
Thanks for the article.
Btw, I love Ivan Phipps' 240SX! May I suggest a feature on that monster?
Friday, May 11, 2012 2:05 AM
I made a little warning we will now put on all articles (particularly mike's) just for boob and T...
Friday, May 11, 2012 12:16 PM
I dont care for spelling errors, ESPECIALLY when its only one or two words....
As long as the content is correct and informative, spelling mistake? LOL who cares, way to be anal on that.
Saturday, May 12, 2012 10:40 AM
Bruce, that was a BTD story back in 2009 pre-MotoIQ actually: Castrol Top Shop Challenge Results
. Bisi didn't win, but I thought that he should have.
Saturday, May 12, 2012 12:18 PM
Haha, I thought you presented such compelling data that I've just considered him the winner since. Heck, I remember even Super Street referenced your article once upon a time to point out Bisi's triumph.
Sunday, May 13, 2012 2:00 PM
Awesome right up, always fun and interesting to read about AMS. I am still bummed they have not ran TAX at any TA events lately, considering how new the car was, and quick the build took place, I think TAX had A LOT left. I also really wanted to see the drag evo take another stab at the Standing Mile.
I miss their 4g/4b projects...
Thanks for the post!
Sunday, May 13, 2012 2:01 PM
Whoops, I don't want to get slaughtered by the teachers in here... *write up*
Sunday, May 13, 2012 7:02 PM
I still have that issue of MM&FF! A lot of my DSM loving friends don't believe AMS ever fooled around with the 2.3L ford engine. Great article I never noticed any errors...just enjoyed it!
Monday, May 14, 2012 1:03 AM
Thanks for the article Wes.
The 2.3 turbo Ford is still alive and well, and I know a few folks that still make that platform run hard and fast.
You have to give AMS a lot of credit, however, keeping with the times. Moving from platform to platform was a very wise business decision. One that has allowed them to continue to prosper.
Tuesday, May 15, 2012 10:05 PM
Nice graphic, Jeff. xD
Wednesday, May 16, 2012 10:26 AM
Thanks for the profile on AMS. I learned something.
Wednesday, May 16, 2012 1:39 PM
I'm not a journalist or grammatical genius but the article had me wanting to turn the page so I could read more of what AMS has done for motorsports and how they've achieved their goals to be a top company.
The above comments is one of the reasons why I quit doing forums because everybody else knows more than the other and forget that everybody is different in not only their opinions but in how they build their cars.
Thanks for the article though and I thoroughly enjoyed it along with the pictures to reinforce what I'm reading.
Continued success to AMS and I, like others, would love to see the AMS crew do something for the World Time Attack challenge. WTA is pretty much the pinnacle in time attack and AMS would assuredly be right up there with the best there is down under.
Best of luck to you guys @ AMS. :)
Wednesday, May 16, 2012 5:03 PM
hahahah.....love the reader advisory Jeff!
I didn't know AMS was that deep into the passion of motorsports. Love MotoIQ articles like this every day to increase my knowledge base of the motorsports world. Thanks for sacrificeing a little time away from the family for writeing up the many articles you do for MotoIQ Wes! :)
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