SEMA 2010

SEMA 2010
by Sarah Forst 

[see-muh ]
– noun
    1. a car industry trade show (Specialty Equipment Market Association) drawing about 100,000 attendees each year to Vegas
    2. a cross between a pipe dream and a wet dream for a car enthusiast

[see-muh d ]
    1. past tense of the act of attempting to conduct business while hungover
        a. typical cure- "hair of the dog" and a quadruple Venti something or other

sema 2010
Hair of the Dog.

SEMA is how I picture whatever afterlife you may believe in for the car enthusiast- performance street cars, hot rodders, crazy trends on wheels; a (seemingly) endless display of shock and awe in vehicle form.  Though here on Earth, SEMA is that party everyone wants to go to but only some are invited.  Luckily, we at MotoIQ came equipped to blab!  Last year's SEMA looked a little like somebody let the air out of the tires- deflated.  The convention turnout was weak, the parties were your typical sausagefest but it was more like the attendance of a poker night than a club event, and you'd have thought only the Chinese knockoff companies would survive- signaling the end to automative R&D.  This year was revving back up again.  What were empty spaces in '09 were filled in '10 by all things too big, from Dubs to silicone-enhanced import models.  I've been covering SEMA for years now and I've seen trends come and go and eventually boomerang back again.  Cars and trucks have been decorated with everything from chalkboard paint to more bling than a rapper's grill.  So what were the trends for 2010?

sema 2010
KW Engineer Chris Marion built this cool EVO VIII in two weeks using a lot of Mike's extra EVO bits with help from KW, Seibon, Cosworth and Falken.


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Thursday, November 18, 2010 2:45 AM
Oooh, love the modded CR-Zs. I've fallen in love with that car, it's good to see it getting some legs on it. Disappointed by the Mugen package. Seriously, a cosmetic upgrade? Come on Mugen, zip up your man suit and give us the goods! And same with Hodna, if that CR-Z-R makes it to production, they had damn well better send a few our way. I'd sell my 240SX, Integra, and all my worldly goods for a car like that. The power of my 240, with twice the fuel mileage, a warranty, and that new car smell. *Drool*
Thursday, November 18, 2010 3:56 AM
ROFL! Good stuff.
Mike Kojima
Mike Kojimalink
Thursday, November 18, 2010 5:49 AM
Honda are you listening, dump the hybrid powertrain out of the CR-Z and slide in a K24 and call it the CR-ZR. Price it around $20,000. They will fly out of the showrooms. Do it before Subaru and Toyota kick your ass with the FT86. Your cars have gotten BORING.
Thursday, November 18, 2010 6:37 AM
I'm actually fine with the hybrid powertrain. As much as we don't want to admit it, hybrids are going to be the norm fairly soon. I'm glad Honda is finding the balls to build sporty hybrids now before it's the normal thing. for the Type-R, they need to have a boost button that cranks up the boost a little bit and gives you the electric motor on demand. Call it HOS or something like that. Dave Coleman mentioned the idea like 6 years ago. Except he thought Mazda would do it first.
Thursday, November 18, 2010 6:38 AM
But I do agree, Hodnas new cars are pretty boring. They could have saved the RSX by sticking in the SH-AWD and the K23 turbo. Can you say Honda EVO?
Thursday, November 18, 2010 6:49 AM
Good stuff Sarah, would definitely liked to have seen these epic dance pole antics at the Hard Rock, too bad I had to head home on the Friday night. It was a real pleasure to meet you.
Thursday, November 18, 2010 9:08 AM
where do I buy the nerd alliance shirt?
Jeff Naeyaert
Jeff Naeyaertlink
Thursday, November 18, 2010 9:11 AM
details on MotoIQ apparel that coming soon!
Thursday, November 18, 2010 10:02 AM
When I was in Japan this past summer I had the opportunity to talk to Ichishima san (head honcho of Spoon). He was telling me they were working on a K20 swap for the CR-Z.
Although, when I looked around the shop (Type One), all the cars with an engine swap sported a Hasport billet mounts....go figure.
Anyway, the CR-Z needs a K20Z3 and call it a day. Price can easily be low $20K. (The current Civic Si retails for $22K).
Kids don't care about plastic interior, and neither do I. Cut the cost down and throw in that damn K20. Hey Gillespie, are you listening ?

@Mike: any chance you guys sell the Nerd Alliance shirt?
Der Bruce
Der Brucelink
Thursday, November 18, 2010 11:00 AM
Beaters: I agree that hybrids will become more prevelant, but this is a hybrid: http://www.autoblog.com/2010/02/10/geneva-preview-porsche-911-gt3-r-hybrid/
Performance, power and style for miles!

Mike: I couldn't agree more, although I'd go with the K20 because i here K24s are harder to fit due to height! I have no idea what they're going to do about the boring though?

Jeff: Keep us in the loop on the apparel. I had a thought on a funny shirt, but I think most peoples' MOTOIQ would have to be high to get it! I've been thinking lately, that there needs to be a way that we can contribute to the site and getting apparel out of it would not be objectionable.
Thursday, November 18, 2010 11:08 AM
If the strippers were vigorously rubbing magical fluid into poles in-between performances there is a good chance it was disinfectant. Stripper poles are a good place to catch an STD.
Thursday, November 18, 2010 12:02 PM
I'm the owner of Prickstine and can verify the rumor is true ;)

The holes in the trunk lid (and roof, and quarter panels but now hidden by the fins) are leftovers from the car's previous theme. It used to be the "Porcubimmer," painted brown with foam quills all over it to replicate a porcupine. This way we had the only BMW with the Pricks on the Outside.
Sarah Forst
Sarah Forstlink
Thursday, November 18, 2010 12:38 PM
@ Der Bruce: Just send me a check and consider yourself contributed ;)

@Burninator: We def assumed you would have to clean your own pole between sets, but these girls would do this a few times during their half hour sessions. And right afterwards, they seemed to be able to fly up the pole more quickly so it looked to be some kind of traction "juice." Maybe you're right- maybe craps and the clap make mounting those poles a little difficult and wiping it clean allows them to climb more quickly. Come on, no strippers on MotoIQ? Chime in!
Sarah Forst
Sarah Forstlink
Thursday, November 18, 2010 12:40 PM
@LTDScott: Bwahahaha on the last comment! Can't wait to see next year's theme!
OMG Its Weasel
OMG Its Weasellink
Thursday, November 18, 2010 1:53 PM
id actually like to see a K series driveline with IMA.
Thursday, November 18, 2010 2:10 PM
What is Hasport doing with the CR-Z?
Friday, November 19, 2010 5:18 AM
@LTDScott I've seen the car in it's browner and pricklier version at Barona drags and the memroy is a little foggy but maybe cruisen grand in Escondido.
Friday, November 19, 2010 5:28 AM
@Aaron LaBeau - yeah, last year between LeMons races we were part of the Grassroots Motorsports "San Diego Grand Challenge" for cars less than $1000. Racing at Barona killed our transmission :(

We never took it to Cruisin' Grand although I have been there a few times in my other car.
Eric Hsu
Eric Hsulink
Friday, November 19, 2010 9:30 PM
CRXs aren't around anymore for a reason. Why is Honda trying to bring something back that isn't around for a reason? There are two ways to make a successful sports car at the moment. The formulas are called S13 180SX or CT9A EVO for $20k and $30k respectively.

I only went to SEMA for the Thursday night parties and Friday for the show. The Promo party was a good time though. I think maybe my ass was hitting Lesley's shifter since I sharing the front seat with Jeff, but then again I was too drunk to remember!

It was fun shooting the shit with you Sarah. Remember to hit me up when you get some insider trading tips!
Annie Sam
Annie Samlink
Saturday, November 20, 2010 6:04 AM
I see the SEMA official digitial gallery.. wheres the MotoIQ official SEMA digital gallery??
Saturday, November 20, 2010 6:40 AM
Here it is Annie. My pictures and Sarah's are combined together in an events gallery on the motoiq photo site. I think this should work to link you there:

Mike Kojima
Mike Kojimalink
Saturday, November 20, 2010 7:14 PM
I think this year Annie managed to escape every photo.
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