new 2014 mazda 3
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new 2014 mazda 3

The All New 2014 Mazda3 West Coast Unveiling at the W Hollywood

Story by Eric Hsu, Photos by Martin Gonzalez and Luke Munnell

Hollywood. Everybody knows it. Tourists want to visit. Us Los Angeles locals know it as a part of town where the rich, beautiful and superficial are plentiful. For an expensive and potentially crazy night out on the town it's hard to beat. But once in a while, you gotta do it; especially when Mazda invites you to the W Hotel in Hollywood for a night of food, drinks, and cars.

A couple weeks ago, Martin, Mike, and I made it over to the W Hollywood, in Los Angeles, California to witness the West Coast unveiling of the all new 2014 Mazda3. The third generation 3 just might be the econobox to beat not only on paper, but also in reality. It weighs 100 pounds less than the previous generation, is lower, and wider, has a stiffer chassis, reportedly handles better, and even gets better fuel economy. While MotoIQ readers will want the Mazdaspeed version (or whatever Mazda is going to call it), the base 3 platform looks to be an excellent platform to build on. Dave Coleman has promised that the standard Mazda 3 is going to be good so we can blame him if it isn't (right, Dave?).

Mike was out in the middle of the desert doing some ultra secret suspension tuning for a big OE and I had just got back from the ALMS race in Lime Rock and caught back up with normal life. I'm not sure what Martin was doing, but he was probably busy losing weight (20 lbs!). Martin was Mike's date and I brought the wife along. Chicks dig those trendy Hollywood hotels so I scored major points that night with the wife.

The W is a nice, trendy hotel at the corner of the infamous Hollywood and Vine where the street walkers used to be plentiful in the 80's and 90's (watch Pretty Woman). The City of Los Angeles cleaned up at the turn of the century and property developers came to cash in. What you have now are several square blocks of upscale hotels, bars, clubs, and restaurants. Pay $20 to park your car at a parking lot and just walk around from restaurant, to bar, to club, to bar, to club for the rest of the night. If you drink too much, stop by one of the food trucks or Mexican hot dog carts that come out after midnight to satisfy that drunken hunger and get a hotel room afterwards...hopefully not with a dude unless you're into that. If you don't want to cough up for a hotel and want to keep on partying, head over to several of the after hours spots in the area that go until noon (they start serving alcohol at 6 a.m. again). Anyhow, while the W is a trendy hotel, it isn't one of the snooty, pretentious hotels on Sunset like the Standard or the Mondrian. The W is a Starwood property (e.g. Sheraton and Westin) so you can expect pretty good service overall even if you aren't a Hollywood local.

mazda 3 la revealPulling into the valet area, Mazda had a few examples of their past cars on display all in white. A gen 1 Mazdaspeed3, a 1st gen Miata, a 1st gen RX-7, and a Cosmo 110S.
 
mazda 3 la revealRight behind this Cosmo 110S was a super cherry 1st gen RX-7 that was my personal favorite, but it was cool to check out all of these pristinely preserved cars up close. All of these cars are also examples of how Mazda genuinely designs and builds cars with passion.
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Comments
VMax
VMaxlink
Monday, August 12, 2013 4:24 AM
You gotta love the compund-turbos! It`s nice to see them coming to a proper race-car because you normally see them on Trucks or rare projects like the Boostlogic built 2JZ´s. I don`t know if it`s just for the display mock-up or is the bigger turbo running without a wastegate on the actual race-car?

Cheers!
8695Beaters
8695Beaterslink
Monday, August 12, 2013 7:49 AM
The new 3 is a handsome looking car. Maybe my dad will look at one to replace his raggedy Matrix.

Also, lol at "I had four to verify."
M-P
M-Plink
Monday, August 12, 2013 8:30 AM
Very cool. I've been really impressed with what I have been seeing on the horizon for Mazda and would love to take a day to go test drive the new Mazda 3 and 6.

Also, every time I see a 1st gen RX-7 I get a little sad for selling mine earlier this year :(.

Rockwood
Rockwoodlink
Monday, August 12, 2013 2:27 PM
@ cyrusathell: The second turbo might be a VNT. Hard to see from that angle, but it looks like an actuator might be bolted to that bracket pointed towards the engine.
Crousti
Croustilink
Monday, August 12, 2013 3:28 PM
Diesel engines win lemans only because audi had the regulations taylored to their needs... esp. turbo diesel engines having the same displacement limit as NA petrol engines. You read it right: no charging penalty for diesel !
Der Bruce
Der Brucelink
Tuesday, August 13, 2013 12:33 PM
I'm pretty sure Audi wins because of experience, preparation, a little luck(luck does favor the prepared) and the fact that they use a fuel with a higher BTU value that in turn results in better fuel economy. Just sayin....

Um, so are we going to see Motoiq put together their version of a Mazda6 road race/time attack diesel for 2014? I might have to hop on board that band wagon :-)

Eric - Team America BNR32 news? Good news!?
eeeen
eeeenlink
Tuesday, August 13, 2013 1:45 PM
Fingers crossed for a new MS3 w/ a good ol' fashioned gas engine with a badass turbo and an ecu that does not pull throttle angle as rpms increase. I always have turbo envy when I think about evos. lol. I want a capable turbo that does not poop out asap. I'd take the increase in spool up time if it means I get power to the end of the rev band.


On another note, what is happening with the WTAC build??? I am on the edge of my seat for info on the wtac build. THAT is the main reason I come back to motoiq, especially lately.... is the car not going make it? I am pulling for Team Merica.
Eric Hsu
Eric Hsulink
Tuesday, August 13, 2013 2:10 PM
Croustibat and Doc Bruce: I think it's a little of both. I'm sure the ACO is constantly skirting the line of satisfying competitors while attempting to keep it fair. Of course experience, preparation, a bad ass team, and diesel doesn't hurt either.

Team Merica is happening a bit slower than planned, but it is making good progress. Update coming soon! It's tough when we do not have a full time staff like many of the other top teams.
VMax
VMaxlink
Wednesday, August 14, 2013 1:36 AM
@Doctor Bruce: Wait to next year when the amount of Fuel the cars get each at Le-Mans are based on the BTU. Let`s see how that goes!

@eeeen321: I´m with you on the a new MS3 but I don`t think a bigger turbo is the way to go, at least not in stock form because it`s a FWD. I think a better valvetrain
might be the way to go if you see how the Evo got better with MIVEC and better again with 4B11, especially part throttle!
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